Priceline is giving basketball fans and travel enthusiasts a reason to book their dream trips with the launch of its latest integrated campaign.

Just in time for the college basketball tournament season, the travel platform is rolling out “Buzzer Beater” deals, offering savings of up to 50% on game-day travel.

The campaign, featuring actress Kaley Cuoco, aims to shake travelers out of their “dreamscrolling” habits and encourage them to turn their bucket-list vacations into reality.

It debuts with a basketball-themed commercial featuring a fan lost in a dream of courtside action, only to be reminded by Cuoco that Priceline’s deals make attending the big game a real possibility.