Maybe people aren’t aware of everything that goes into making movies or the casting process, but a few prominent actors have been learning that social media plays a much larger part in casting and financing films than anyone may have realized.

This recent revelation came out when Maya Hawke mentioned in an interview with the Happy Sad Confused podcast that she’s been involved with productions that have been encouraged to cast actors with larger Instagram followings to secure financing and a green light.

A few weeks later, actor Scarlett Johansson spoke out about a studio asking her to join social media to help promote her upcoming film, Jurassic World Rebirth.

The two separate incidents raise some interesting questions about actors’ star power and box-office bankability, leading to conversations about whether a respected younger actor like Hawke, who ironically has 8.8 million followers on her Instagram, has a point.

Having millions of followers on social media could benefit a project, but it’s more useful as part of promotion and marketing, which really should be more of a concern to the studio or distributor than their cast.